Here's a question for you. Say you have a new product or an old product in new packaging. You want to sell a lot of it and you want to sell it quickly. Do you describe it exactly how it is on the tin? Do you try to compare to other products? Just think about it: People buy what they like. So you should equate what you sell with sex! That is, you use a sexy image on an advertisement to sell the product. The thing is that the product has almost nothing to do with the image.
It's simply an attention grabber, or something that causes a Pavlovian response that associates the product with sex. Also note that, while it is generally acknowledged that sex sells, in most places it's illegal to actually sell it. Furthermore, some studies suggest that sex doesn't sell, inasmuch as while people remember the commercial quite vividly afterwards , they forget the product.
In a way also of Hollywood Beauty Standards. A Sister Trope to Rule of Sexy. You need to login to do this. Get Known if you don't have an account. Because bracelets make great beachwear. Girls with nice legs help selling stockings, shoes, pantyhose Girls with nice breasts help selling bras, swimsuits, shirts, TV sets, cars, washing machines, cookies, video games A common form of this, to the point of it being stereotypical, is beer commercials with girls in bikinis.
The beer commercial with the bikini-stuff was parodied in Lucky Star with a Coke commercial showing the Haruhi Suzumiya , with incredibly voluminous breasts. Then there are hot models draped over cars. Or if it's Up Marketing , women in fancy clothes, but still looking beautiful. Frequently overlaps with Celebrity Endorsement when the celebrity is a current sex symbol.
An ad for a perfume called "Eden" featured a topless woman prancing about in a lush jungle environment. It can be seen on Youtube if you enter the keywords "eden" and "cacharel".
